Portronics Launches Diski 4-in-1 Card reader

~A very unique All-Purpose card reader ~

True to its ethos of innovation & portability, Portronics has added a very innovative Smartphone accessory called Diski which is an Apple certified (MFI) 4-in-1 Card Reader and it is much more than a simple card reader.

Since smartphones are restricted to a limited memory, typically which is very precious to you, whether IOS or Android. Restricted memory availability in your phone does not allow you to click pictures and take new videos, watch your favorite movies, download YouTube videos, or download tons of music. You also have to always clean up the memory in your Smartphone by storing away or deleting your precious pictures / music files. You cannot use your large screen phone to watch multiple movies or TV series because of limited memory. So you fancy upgrading to a phone with larger memory but somehow you postpone the expensive plan and live with the problem. Also you find sharing music/video files not as easy as doing it on pen drive and laptop.

Portronics Diski

Here is the ultimate solution to all the memory woes. Portronics brings Diski- a 4-in-1 All-Purpose Card Reader; a single small pocket friendly simple plug and play product can solve all these three problems for you. Steps in Portronics It is a perfect on-the-go companion which will work with all your smart devices connector types – USB, micro USB, Type C and Apple’s Lightning (MFI certified).

As a Flash Drive:

It is not only an extendable offline memory OTG device that stores data manually; it can also backup your photos and videos AUTOMATICALLY. Here Diski can be used as a flash drive by using camera of “IUSB” App Store App (required only for Apple devices). You can also manage all your Data directly on the IOS-Devices (for e.g. create, copy, move, delete, rename, open files, Backup and restore the contact list). For Android devices you can simply use phone camera without need for any app. This gives you upto 256GB additional memory to use in real time.


Diski is one easy plug & play device that fits all type of smart phones & devices with any of the four ports: Lightning connector is for iOS devices like iPhones, iPods, iPads; Micro USB connector is for Android phones and Digital Cameras; USB connector is for computers/Mac; Type-C connector is for Macbook Pro and other Type-C devices & phones.It support all file format types .txt, msoffice files, pdf, jpg, gif, tiff, png, bmp, mp4, mov, 3gp, wmv, mp3, wav, aac, etc.

Diski works with your iPhone 5, 5s, 6, 6+, 6s, 6s+, SE, 7, 7+, iPad (iOS 8.0 or higher), Mac OS X 10.6+, Windows 7/8/10 Windows, and Android 5.1 and Above

Diski 4-in-1 Card Reader is a plug and play accessory does not require installation of any drivers. You need to simply buy any good quality 8GB to 256GB SD card (not included with Diski) of your choice of memory capacity and insert it into Diski and you are good to go.A Micro USB connector for android devices so that any android smartphone can make use of Diski.USB connector for all Personal Computers, Laptops and Macs.

Diski is also equipped with type C connector and supports all the type C USB devices.

With IOS app iUSB, you can manage all your images, videos and files on an IOS device. For Android and Type C smartphones, simply use the file manager and no app is required. Please note that as per Apple`s policy does not allow you to copy any iTunes music or movie to any external device.

High-Speed Data Transfer:

Diski – an Apple Certified connector guarantees fast and stable data transfers. For example a single HD movie of around 1GB size only needs about 1 minute to be stored on Diski. Its data reading speed is 20 to 27 milliseconds while writing speed is 11 to 20 ms making watching that movie a real time buffering-free experience.


Faster Data Transfer Speed & Higher Reliability:

Data access and transfer is at a very high speed and you’ll virtually not feel that Diski is an external card reader. You can take videos and pictures from your Smartphone and directly store them on Diski, freeing you from any stress of memory-full alerts.

While transferring content speed is critical and reliability is a must. Diski 4-in-1 Card Reader keeps both of them usually higher compared to many card readers in the market.

Portonics 4-in-1 card reader Diski

When devices like electronic cameras connected to the computer directly, they transport information at the cost of their own battery. If during transfer, the battery completely drains out, the information may be lost. In such cases also Diski 4-in-1 Card Reader will be very helpful. If, however, the memory card is corrupted usingDiski 4-in-1 Card Reader user can attempt data recovery.

Pricing and Availability:

Diski 4-in-1 Card Reader is one of the must have accessory for all iPhone, iPad and Android smart phone power user and also for all photographers etc. Portronics has released this card reader with a price tag of INR 2,999 only with 6 months of Portronics warranty. Diski is available in silver colour and weighs only 100 grams. Available in both stores and online marketplaces, you can grab your Diski 4-in-1 Card Reader from Portronics official site right now from https://www.portronics.com/innovative-products/diski.html



Strontium Introduces The New Generation NITRO Plus On-The-Go (OTG) Type-C USB 3.1

~The Ultimate Data Solution designed for Type-C Ports with read transfer speed of up to 150MB/s~

Strontium Technology, leaders in flash memory, has recently launched NITRO Plus On-The-Go (OTG) Type-C USB 3.1 Gen1 flash drive which helps to store and transfer data between new generation USB Type-C compatible devices (smartphones, tablets and PC). The new offering comes in the capacities of 32GB, 64GB and 128GB with the amazing performance of up to 150MB/s Read Speed & 100MB/s Write Speed*. It is equipped with both USB Type-C (USB-C) & traditional USB-A connector, with backwards compatibility to your USB 3.0 & 2.0 connection equipped devices.


“USB-C is the future and will feature on almost every phone,” said Mr Vivian Singh, President & CEO, Strontium Technology Pte Ltd. Almost all the latest smartphones like Samsung S8, Samsung S8 plus, OnePlus 5, Xiaomi Mi 6, Google Pixel and Pixel XL, LG G6, Samsung Galaxy A7, A5 and A3 have Type-C port and are taking over conventional port. Strontium Nitro plus OTG Type-C gives consumers utility option to free up space on Type-C enabled smartphones, tablets and computers**. The product make is stylish and made up of full zinc alloy body. With read speed of 150MB/s, it helps to quickly transfer files between USB Type-C enabled mobile devices, laptops, tablets and future devices. We always anticipated the future of Type-C. We were the front runners to launch the Type-C reader bundling with our Nitro MicroSD way back in the year 2015. It expands data storage of mobile devices without a microSD card slot. The new Strontium Nitro Plus OTG Type-C USB 3.1 flash drive can be your simplest way of data sharing with just a simple plug in and go.

Pricing and Availability:

It features a five-year warranty, and will be available in India across all the retail partners including the leading e-commerce giant like Amazon and leading large format retailer (LFR) like Croma . The retail selling price is expected to be INR 1599, INR 2799 and INR 4999 for 32GB, 64GB and 128GB respectively.  The new product will be distributed in the Indian market through our existing distributors i.e Hundia Infosolutions Private Ltd and Supertron Electronics Private Limited.



Creates a unique experiential marketing for consumers

  In yet another feat in the field of display technology, LG Electronics India today introduced an innovative Signage. The Landmark Signage is the first of its kind in India made using 70 custom-made curved OLED panels. This innovative Signage display is conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS and key Ambience Group Associates.

Left to right - Mr Kim Ki Wan, MD, LG India and Mr Arjun Gehlot, Director, Ambience Mall

The Landmark Signage has been introduced at Ambience Mall, Gurgaon. Along with presenting top-notch 4K content, the Signage is also capable of creating immersive Augmented Reality experiences. This is the first time that the norms of conventional design and aesthetics have been challenged and stepped-up to create a display technology never seen before. The mammoth Landmark Signage weighs 4.8 ton and has been suspended by punching 6 rigging points into the huge pillars of the Ambience Mall building structure. The LG OLED panels used offer exclusive flexibility in design and therefore can be customized into different shapes and sizes. This unconventional display content technology has opened new doors for the industry as well as for marketers. The LG Landmark Signage as a unique form of display technology, can be leveraged by brands to reach their consumers like never-before.


On this joyous occasion, Mr. Kim Ki Wan, Managing Director, LG Electronics India, said, “We are extremely overwhelmed to announce the launch of India’s First Landmark Signage which is custom made with flexible 70 curved LG OLED panels.  LG OLED Panels offer a lot of design flexibility and can therefore be customized into different shapes and sizes. We are confident that this innovative display technology using flexible 70 curved LG OLED panels put together, will be a magnificent viewing experience for consumers. With this step, we have opened a plethora of marketing possibilities using LG’s display technology. We would further like to create zones where consumer can experience OLED capabilities; with an investment of Rs. 20 Crores, landmark signage sets a new benchmark in the industry.

LG Landmark Signage

With this unique endeavor, LG Electronics India has become the first key advertiser of this exclusive Signage technology. The technology of the LG OLED TVs is innovative and revolutionary. They deliver an unmatched viewing experience to the users by presenting life-like picture quality with perfect blacks, infinite contrast and an enhanced range of color reproduction. The OLED TVs come with Dolby Atmos and Dolby Vision Technology to deliver cutting-edge image and unrivaled sound quality simultaneously. The 55EF5C is an open-frame curved Signage which can be used in a variety of sizes and shapes in many different spaces due to its extendable nature and curved format. Also, by adding impact to the space, it will become a perfect Landmark. The OLED panels have organic, self-lighting pixels and hence are ultra-thin and lightweight. Because they are IPS Panels, the visibility and image quality are excellent regardless of the viewing angles.

Gionee India introduces attractive deals from Jio and Paytm

  • Gionee offers 10 GB additional data for a maximum of 6 recharges of INR 309 or above on Reliance Jio
  • On each purchase of Gionee P7max and A1 handset the customer gets cash back of INR 500 on a shopping of INR 700 or above on the Paytm Mall app.

 Staying committed to its promise to provide every Hindustani with a reason to rejoice, Gionee one of the leading Smartphone brand in India, announces exciting deals for its customers across India. In partnership with Reliance Jio and PayTm, these exhilarating offers give customers an opportunity to enjoy exclusive privileges on the purchase of Gionee devices.

Gionee India introduces attractive deals from Jio and PayTm

Gionee has partnered with Reliance Jio for its ‘Jio-Gionee Additional Dataoffer, to provide benefits of additional 4G data to its customers. The offer which applies to eligible Gionee devices purchased in India on or after June 16, 2017, entitles a receipt of additional data corresponding to the relevant group under which an eligible device falls, for a maximum of 6 recharges of INR 309 or above, performed on or before March 31, 2018.

Group Eligible Device Entitlement
Group 1 P5L,P7 2 GB 4G data voucher, per Recharge
Group 2 Elife S6, Elife S7, Marathon M5, S Plus, S6s, F103 pro, M5 lite CDMA, Marathon M4 , Marathon M5 Lite, P7 max,F103 5 GB 4G data voucher, per recharge
Group 3 A1, M5 Plus, S6 Pro, Elife E8 10 GB 4G data voucher, per recharge


For the second offer, Gionee has associated with PayTm- On purchase of Gionee A1 or P7max the customer gets 2 Paytm cash back Vouchers worth INR 250 each.

Each voucher will ensure INR 250 cash back into the Customer Paytm wallet on a minimum purchase of INR 350 on Paytm Mall. The offer was rolled out on June 26, 2017 and is valid till stocks last.

Rohit Khattar, Director – Trade Marketing, Gionee India said, ‘’Gionee has always invested in offering its consumers the best experience. We believe that this association with Reliance Jio and PayTm is a true value add and will help Gionee customers do and enjoy more. As a company, we believe in creating new possibilities for our customers and through these offers we hope to give our consumers another reason to buy their favourite Gionee devices.’’


Fujifilm announces the launch of its all new iconic Instax mini 9


                   5 new colour variations with a selfie mirror and close up lens


Microsoft Word - CP_INSTAX_MINI_9-V3.docx Fujifilm India Pvt Ltd., today, announced the launch of its new iconic instax mini 9 instant camera. Building on the worldwide success of instax mini 8, instax mini 9 will share the same iconic design and ease of use as its predecessor. It is priced at Rs 5,999

In order to further wow its customer, the refreshed range sports versatile features by keeping in mind the latest trends. To meet especially the needs of the selfie lovers, the camera comes with a selfie mirror, close to the lens, to achieve the best angle. The new instax Mini 9 is also equipped with a close-up lens in addition to features such as automatic exposure measurement for aperture settings and high-key mode that enables users to take brighter photos – perfect for portraits.

This stylish, compact camera is the perfect tool for parties, festivals, events and days out, allowing users to capture more fun in retro prints with a simple point and shoot motion.  The instax mini 9 comes in five trendy new colors, “Flamingo Pink”, “Lime Green”, “Cobalt Blue”, “Smoky White” and “Ice Blue” designed to appeal to a broad range of consumers including the millennials, photo enthusiasts, young parent and almost anyone with an eye for design and creativity.


Instant Photography has experienced much interest in recent years and instax has found favor amongst a broad range of customers including youth, female, school children and photo enthusiasts. One single physical print which captures a one-off moment has become more and more valuable amidst a modern avalanche of highly edited digital shots.

Commenting on the occasion, S.M.RAMPRASD, HOD- Image Capturing, Fujifilm India Pvt. Ltd. said, “Our Instax range is a unique product, the only one of its kind that enables users to create instant photos that can remain with them forever. Our Instax range of cameras has gained huge popularity over the years. The Sales Volume Trend for Instax has crossed 6.6 Million units globally in FY 2016 which clearly indicates its success worldwide. We are very excited to welcome our new iconic camera – the Instax mini 9 into the instax family equipped with upgraded technology and advanced features. The new product has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers.”

The Instax Mini 9 joins the instax family along with mini 25, mini 70, mini 90, Wide 300 and mini hello kitty.

Main Features

1) Selfie mirror – Enjoy taking selfies!

You can check your framing with the mirror next to the lens.

2) Close-up lens attachment

Close-up shooting up to 35cm away is possible

3) Brightness adjustment


Product instax mini 9
Film FUJIFILM instax mini film
Picture Size 62 mm × 46 mm
Lens 2 components, 2 elements, f=60 mm, 1:12.7
Viewfinder Real image finder 0.37× with target spot
Shooting range 0.6 m and beyond
Shutter Speed 1/60 sec.
Exposure Control Manual switching system (LED indicator in exposure meter)
Film Feeding Out Automatic
Film Developing Time Approximately 90 seconds (Varies depending
on the ambient temperature)
Flash Constant firing flash (automatic light adjustment)
Recycle time: 0.2 sec. to 6 sec. (when using new batteries)
Effective flash range: 0.6 m – 2.7 m
Power Supply Two AA-size 1.5V alkaline batteries Capacity: 100 shots (Approximately
10 INSTAX mini 10-sheet film packs with new AA batteries)
Auto power off time. 5 min
Others Exposure counter (number of unexposed films),
film pack confirmation window
Dimensions 116 mm × 118.3 mm × 68.2 mm
Weight 307g (without batteries, strap and film pack)


About Fujifilm India Private Ltd
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”


Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

ASUS Announces Ambitious New Global E-waste Recycling Target

ASUS sets goal to recycle 20% of its global e-waste, and hosts events to celebrate World Environment Day 2017


  • ASUS aims to recycle 20% of its global e-waste by 2025
  • ASUS begins a new recycling operation in India
  • In celebration of World Environment Day 2017, ASUS hosts local recycling events around the world


ASUS establishes e-waste recycling programs in 14 countries To mark World Environment Day 2017, ASUS, the Taiwanese leader in technology, today announced an ambitious new target of recycling 20 percent of its global electronic waste (e-waste) — a target that it intends to reach by the year 2025. Every day, harmful e-waste is put into landfills around the globe, and the World Health Organization recently warned that the improper disposal of e-waste can cause severe environmental damage.

Currently, ASUS has joint ventures in 14 countries, which entails 70 percent of its global business, with qualified local recyclers to help recycle e-waste. Last year, ASUS recycled close to 11 million kilograms of e-waste, representing a 12.2 percent recovery ratio of total products sold. Along with improving sustainability, e-waste recycling also creates new market opportunities by adding value through recycled materials.

Foto Gerrit Boer

Local recycling events to celebrate World Environment Day

World Environment Day, founded by the United Nations in 1972, is celebrated on June 5 and addresses a different environmental issue each year. This year’s theme isConnecting People to Nature.

Today, ASUS joins the festivities by hosting a global series of recycling events to raise environmental awareness, with themed events held in many countries, including the Netherlands, the United States, Taiwan and India.

This year’s events will focus on two goals. The first is to set up several e-waste collection stations in collaboration with local ASUS sales offices, schools and recycling organizations, in order to share the benefits of recycling e-waste properly with local communities. The second goal is to collect a combined total of more than 100,000 kilograms of e-waste before the end of July.


ASUS flags off a new recycling program in India

As part of its Extended Producer’s Responsibility, ASUS plans to establish a new recycling operation in the key markets of India. Under this operation ASUS will encourages consumers to recycle their used devices at dedicated collection points. These collection points will be opened in 40 strategic locations, where customers can come and deposit there e-wastes. Further, customers can also avail free pick-up facility by registering their request through customers care toll free number in select cities.

ASUS has tied-up with one of the major recycler in the country for proper recycling and /or disposal of the collected e-wastes.

ASUS Corporate Social Responsibility

ASUS invites people everywhere to join its worldwide recycling events. For more information about ASUS initiatives, please visit the Green ASUS website.

New Canon digital cinema camera makes possible on-camera 4K video recording in both MP4 and new Cinema RAW Light format

(EOS C200 shown with EF24-105mm f/4L IS II USM lens)

Canon today announced a new addition to the Company’s Cinema EOS System of professional cinematography products: the EOS C200 digital cinema camera, which makes possible the on-camera recording of 4K video in MP4 and the new Cinema RAW Light1. The camera is ideal for wide-ranging video productions such as movies, TV dramas and commercials, as well as news, documentaries and milestones events, for example, weddings.

The EOS C200 features the newly-developed Dual DIGIC DV 6 image processing platform that makes possible the recording of 4K video1 to CFast cards using the new Cinema RAW Light video format, which retains the same amount of information and degree of freedom when colour grading a Cinema RAW while achieving between one-third and one-fifth the file size, in addition to 4K MP4-format video2 recording to SD cards. Both of these 4K video formats are recorded on camera, thereby enabling more efficient 4K video content creation.


Commenting on the launch, Mr. Eddie Udagawa, VP, Consumer Imaging and Information Centre, Canon India, said, “Celebrating 30 years of EOS Systems, we are at the forefront of innovation and aim to introduce more evolved and technologically advanced products. Foraying into professional cinematography, the newly launched product CINEMA EOS C200 with its inbuilt 4K RAW/UHD @60FPS and FULL HD @120 FPS shooting capabilities, with excellent low light performance, the camera is set to meet the needs of all kind of productions across domains of Documentaries, ENG, Film & Broadcasting Schools, Corporate promotions and Premium Weddings. Canon continues to take its commitment forward with launch of exciting products that can elevate professional and personal experience.”


Using the LM-V1 touch-panel LCD monitor, users can intuitively select the subject they wish to focus on with simple touch operation. With Dual Pixel CMOS AF, which enables superb tracking and smooth autofocus ideal for video capture, users can employ touch operations for  fast and accurate adjustments, even during 4K shooting, when precise focusing can be a challenge.


The EOS C200 delivers a maximum 15-stop equivalent wide dynamic range for 4K HDR video recording in Cinema RAW Light format, and a maximum 13-stop equivalent in MP4 format that employs Canon’s proprietary Log gammas—Canon Log 3 and Canon Log. Through the use of Canon’s professional 4K displays, users can confirm ITU-R BT.2100 (PQ) 2 – compliant HDR video on location while shooting.


Scheduled Firmware Update

From the first half of 2018, a free firmware update will be available, to include support for the XF-AVC (YCbCr 4:2:0 8bit) video format used by such digital cinema cameras as the EOS C700 /EOS C700 GS PL and EOS C300 Mark II.


Partners3 Supporting Cinema RAW Light

Coinciding with the release of the EOS C200, DaVinci Resolve, Blackmagic Design’s editing and grading software, will commence support for Cinema RAW Light. In addition, users can perform editing using Avid Technology, Inc.’s Media Composer with the official Canon plugin “Canon RAW Plugin for Avid Media Access4” and processing using Canon’s Cinema RAW Development4.


The EOS C200 and the aforementioned software will be on display at the 2017 After NAB Show broadcasting technology expo, to be held on June 1 and 2 in Akihabara, Tokyo, as well as the Cine Gear Expo cinema industry trade show, to be held on June 2 and 3 in Hollywood, U.S.A.

Support for Cinema RAW Light is also scheduled for EDIUS Pro, Grass Valley’s editing software, during 2017. Additionally, a future version of Final Cut Pro X from Apple Inc. will support Canon Cinema RAW Light, using Canon RAW Plugin for Final Cut Pro X5.

Optional Accessories

LM-V1 LCD monitor (included with the EOS C200)

The LM-V1 LCD monitor employs a 4-inch LCD panel for intuitive touch-screen operations, making possible the easy selection of focus points for convenient adjustment, even during single-operator shooting.


LA-V1 LCD attachment unit (included with the EOS C200)

The LA-V1 LCD attachment unit connects the camera body to the LM-V1 LCD monitor, enabling the monitor to be rotated freely during shooting while keeping it securely attached to the camera body.

GR-V1 camera grip (included with the EOS C200)

Compared with the EOS C300 Mark II, the distance between the grip and the optical axis has been reduced by approximately 9 mm, improving weight balance for handheld use. The grip can also be quickly attached and detached with ease.

HDU-2 handle unit (included with the EOS C200)

The HDU-2 handle unit can be attached to the camera body without tools, and features a newly-designed handle screw that enables fast and easy attachment.

CL-V2 clamp base (sold separately)

The CL-V2 clamp base enables the attachment of the optional high-image-quality EVF-V70 OLED electronic viewfinder (sold separately) to the EOS C200, which does not come packaged with the LM-V1 LCD monitor, to make possible comfortable EVF shooting.

EOS C200, LM-V1, LA-V1, GR-V1, HDU-2, CL-V2 and CG-A20 will be released in late August 2017.

1 For Cinema RAW Light: 4K DCI (4096 x 2160) in 60P. For MP4: 4K UHD (3840 x 2160) in 60P (Both 50P in PAL filming mode)

2 The HDR imaging standard recommended by the International Telecommunications Union

3 Additional companies not mentioned in this section are scheduled to add support for Cinema RAW Light at a later date. For a complete list of partner companies and products, please see the last page of this document.

4 A Windows version and Mac version of this product will be available for download free of charge from the Canon website.

5 Release date TBD. Please check the official product website for updates.































1 As of May 31, 2017. The date of commencement of support for Cinema RAW Light by each company’s products will vary depending on the company.

2 Avid and the Avid logo are trademarks or registered trademarks of Avid Technology, Inc. in the United States and other countries.

3 Final Cut Pro X is Apple Inc.’s proprietary video editing application.


Sales start – August 2017